APPLEBEE’S SOCIAL
🏆 New Business Pitch Win 🏆After pitching and winning the Applebee’s social business, we completely revamped their online presence. We grew their social media presence over 400% through interactive campaigns that hacked millenial and gen z social behaviors, across numerous food and drink campaigns throughout the year.
MINDFUL MEATITATION
When someone says “I have a lot on my plate,” most people would assume they are stressed. With Grill Combos, you can have a lot on your plate (literally) and relax at the same time. We created an ASMR video using the ambient soothing sounds of a grill to help people relax. To build out the activation, we created a relaxation hotline users could call to listen to the sizzling sounds, 1-833-MEATFUL,
as well as a pop up meditation experience.
All content went live on MindfulMeatitation.com
And Applebee's Instagram, Twitter, and Youtube.
as well as a pop up meditation experience.
All content went live on MindfulMeatitation.com
And Applebee's Instagram, Twitter, and Youtube.
Mindful Meatitation ASMR | 1 Hour Longform
Activations | 1-833-MEATFUL and meditation pop up
THAT SOMEONE SPECIAL
The Applebee’s 2 for $20 meal has always been a perfect deal for a date. This campaign leans into the online conversation around the date night deal by parodying pre-dating app VHS dating services from the 80's. The quirky characters are each looking for their special someone to share a 2 for $20 with.Table For Two Compilation | :30
Table For Two Individuals | :30 x3
Table For Two Individuals | :30 x3
ALL YOU CAN TAP
We kicked off Applebee’s beloved All You Can Eat Riblets & Tenders promo with an All You Can Tweet twitter contest for the chance to win Riblet SWAG (yes you read that correctly) in the form of welcome mats, shower curtains and pillows. We then extended the competition across other social channels, such as the All You Can Tap Instagram story. The contest had thousands of entries, 1 million media impressions and 99% positive sentiment.
All You Can Tweet | Twitter Competition
All You Can Eat | Instagram promo extensions
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BIGGER BOLDER CAPTION CONTESTWe created a Twitter contest bigger and bolder than ever before. We promoted Applebee’s Big and Bold Grill combos, by providing users with photoshopped images of Applebee's big & bold meats. We then invited users to tweet in captions for a chance to win meaty Applebee's merch.
BIGGER BOLDER CAPTION CONTESTWe created a Twitter contest bigger and bolder than ever before. We promoted Applebee’s Big and Bold Grill combos, by providing users with photoshopped images of Applebee's big & bold meats. We then invited users to tweet in captions for a chance to win meaty Applebee's merch.
Twitter | Caption Contest
MATCHMAKERThere’s nothing more special than sharing a plate of Applebee's specialty burgers on Valentines Day. We invited users to send us the Twitter handle of their valentine and then we played cupid by creating personalized, digital valentines.
MATCHMAKERThere’s nothing more special than sharing a plate of Applebee's specialty burgers on Valentines Day. We invited users to send us the Twitter handle of their valentine and then we played cupid by creating personalized, digital valentines.
Twitter | Surprise and Delight
EVERGREEN CONTENT
BTS
Seamless flagged my account when I tried to deliver 30 orders for Applebee’s fries for a shoot.
CREDITS
Agency: Grey New YorkClient: Applebee's
Art Director & Illustrator & Designer: Hailey Boerema
Copywriter: Max Anderson-Goldstein
Creative Directors: Jackie Blaze & Katherine O' Brien
ECD: Lance Parrish
Edit House: Townhouse GREY