BRAND DESIGN

WASTE HAPPY

Waste Happy is a premium dog-poop bag created for dog lovers and poop haters. The product makes the most dreaded part of dog ownership easier, cleaner and almost...fun.

For this project, I designed and launched Waste Happy’s full brand identity, including the logo, website, merch and full product and package design.

Credits 🤝
Founder: Molly Bock
Designer: Hailey Boerema
Writer: Nechama Muchnik

SUN OUTDOORS

🏆 New Business Pitch Win 🏆

We rebranded SunRV to be the unrivaled leader in outdoor hospitality, positioning the brand as a conduit for transformative outdoor experiences that bring out your better & brighter side. For over 150 locations, we established a new brand identity from a new tone of voice, logo, and brand element down to a new website, signage and merch.

Credits 🤝
Agency: Saatchi&Saatchi NYC
Client: Sun Outdoors
Junior Art Director: Caroline Chase
Senior Art Director: Hailey Boerema
Designer: Charles Morgan
Creative Director: Adrian Chan

Brand Mark and Identity | The logo contains the breadth of everything available in the outdoors and at Sun Outdoors properties, bound within the circle of the Sun itself.

Sub-Brands | With over 150 locations, Sun Outdoors brands are broken up into 4 sub-brands. The brands range from glamping, beach resorts, long term stays and traditional RV resorts.

Marketing & Comms | With all the scentific benefits of an outdoor vacation, a trip to Sun Outdoors isn’t just nice, it’s essential. So come get the Sun Outdoors treatment and discover a sunnier side of yourself.

Swag & Merch

PAXFUL REBRAND

Established in 2015, Paxful is taking a human approach to crypto technology, creating an app for person-to-person money transfers with anyone, anywhere, at any time. After rebranding the company with over 6 million users, we worked on marketing efforts that break the sterile cliches of the fintec world, including a branded beer partnership and interactive social campaigns.

Credits 🤝
Agency: Paxful (in-house)
Client: Paxful
Creative Director: Hailey Boerema
Designers: Abigael Camille Bondoc & Trisha Redulla
Animator: Von Henriex Lomugdang
VP Brand Lead: Danny Stagg

Brewed with Bitcoin | We partnered with a famous craft beer company, Tanker, and created a Paxful-branded beer.

Pay With Paxful | Paxful launched their own debit card, allowing users to pay for all of their impulse purchases with Bitcoin. Because the company (and currency) is global, the language will feature the local translation of "hello" catered to the user.

Game On Paxful | According to a recent study, crypto investors seek the same dopamine rush they experience when playing a video game. So, we created a video game world, designed in nostalgic 8-bit style, that parallels the process of trading on Paxful and playing a classic video game.

CONVERSE BRAND REPOSITIONING

Converse came to us with the desire to revamp the energy of their brand to target Gen Z. In a saturated sneaker market, Converse wanted to connect with and empower the consumer, rather than the shoes themselves.

Credits 🤝
Agency: Anomaly
Client: Converse
Art Director: Hailey Boerema
Creative Director: Dan Shapiro
CCO: Mike Byrne

BTS | Storyboarding the kinetic type.