BUTTERFINGER
NEVER EVER
One thing is certain in life: someone will try to lay a finger on your Butterfinger.
But they will always fail thanks to the Butterfinger Investigators (aka BFI). They're a task force whose sole purpose in life is to return stolen Butterfingers to their rightful owners. The BFI have been around for years, but with the addition of "EVER," we opened the door to time travel, extending the possibilities of the BFI premise to the golden age of pirates, post-revolutionary folklore, and beyond.
Proving that no matter where you are (or when you are), nobody will lay a finger on your Butterfinger. Ever.
But they will always fail thanks to the Butterfinger Investigators (aka BFI). They're a task force whose sole purpose in life is to return stolen Butterfingers to their rightful owners. The BFI have been around for years, but with the addition of "EVER," we opened the door to time travel, extending the possibilities of the BFI premise to the golden age of pirates, post-revolutionary folklore, and beyond.
Proving that no matter where you are (or when you are), nobody will lay a finger on your Butterfinger. Ever.
PIRATES
:15 TVC 1
🚧 HEADLESS HORSEMAN 🚧
:15 TVC 2
BTS
Before Midjourney and ChatGPT, it was just me, my Photoshop layers, and a stack of world-building scripts about generational thieves we kept pitching.
CREDITS
Agency: TranslationClient: Butterfinger
ACD/Art: Hailey Boerema
ACD/Copy: Em Frederick
Senior Copy: Yotam Ohayon
GCD: Emmeli Österdahl & Matt Herr
Production House: EPOCH
Director: Dugan Gundelfinger
Editor: Pamela Petruski