ELI LILLY
HOUSE RULES
Women are surrounded by restrictions. Not just from weight-loss drugs, but from culture itself. For Foundayo, Lilly’s GLP-1 pill, we partnered with Martha Stewart to create House Rules, a 360° campaign about making room for the “rules” that help you live a freer life.
Inspired by the whimsical, meticulously composed world of Wes Anderson, we brought the campaign to life with pastel palettes and symmetrical frames. We shot at renowned interior designer Stephen Sills’ home with Anderson’s longtime DP, Robert Yeoman, and even created a classical rendition of Foundayo’s take on “Funkytown.”
The campaign launched across both the Medicare and general markets, turning fewer restrictions into an invitation to live by better ones.
Inspired by the whimsical, meticulously composed world of Wes Anderson, we brought the campaign to life with pastel palettes and symmetrical frames. We shot at renowned interior designer Stephen Sills’ home with Anderson’s longtime DP, Robert Yeoman, and even created a classical rendition of Foundayo’s take on “Funkytown.”
The campaign launched across both the Medicare and general markets, turning fewer restrictions into an invitation to live by better ones.
HOUSE RULES / MEDICARE :75
HOUSE RULES / GENERAL MARKET :75
PHOTOGRAPHY
BTS
CREDITS
Agency: TranslationClient: Eli Lily
Sr. Art Director: Melissa Tito
Sr. Copywriter: Felipe Molina
CD Art: Hailey Boerema
CD Copywriter: Lee Lawrence
GCD: Castro Desroches
Director: Douglas Friedman
DP: Robert Yeoman
Editor: Kyle Brown at Arcade
Color: Kath Raisch at Company 3
Sound: Sonic Union