THE NFL
LET THE SHOW BEGIN
Bigger than any episode. Better than any movie. Let the show begin. The NFL is the most entertaining program on television, so we framed it that way for the entire season. We made movie posters for primetime matchups and cinematic teasers for individual teams every week. The players, design, and titles all spoke to the action-packed storylines that unfolded as the season played out.
PRIMETIME FEATURES
Tapping into the entertaining world of film, we made weekly “trailers” that highlighted the primetime game of the week.
SOCIAL FEATURES
Weekly Matchup Movie Poster Designs.
IN-SEASON FILMS
CREDITS
Agency: GREY New YorkClient: The NFL
Art Director/Designer: Hailey Boerema
Copywriter: Max Anderson-Goldstein
Creative Directors: Mike Cicale & Cam Miller
CCO: Jeff Stamp
Edit House: Gattie & Lopez