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RAY-BAN META

ANDERSON .PAAK’S PARTY



When you walk into a room with Ray-Ban Meta smart glasses on, everyone wants to give them a try. But this campaign is also about the ways that wearable tech can not just satisfy your curiosity about the world, but help you take everyday experiences to the next level. In our film, the glasses are the ultimate "plus-one" as Anderson .Paak, Tinashe, James Blake and The Free Nationals pass them around a house party, trying out all the features that the frames offer.  

This global campaign launched during the holiday season across 9 markets via 2x 0:30 broadcast & OLV commercials, 4x bespoke :15 broadcast & OLV commercials, a vast OOH campaign and social-first digital campaign. 







ANDERSON .PAAK’S PARTY :30s

:30 ft. AI product features & :30 ft. Non-AI product features







ANDERSON .PAAK’S PARTY :15s

Bespoke :15s to higlight individual product features of the smart glasses.




INTERNATIONAL OOH 

We created a full digital and OOH static campaign that lived across 9 different markets.



 

SOCIAL

We created social-first assets to live across all of our talent’s social channels. 






BTS 






CREDITS

Agency: Translation
Client: Meta and Ray-Ban/Essilor Luxottica
Art Director: Lewi Yonas
Copywriter: Kaleb Mulugeta
Senior Copywriter: Yotam Ohayon
ACD Copywriter: Em Frederick
ACD Art Director: Hailey Boerema
Creative Director: Deirdre Hering 
GCD: Castro DesRoches + Aryan Aminzadeh
CCO: Jason Campbell
Director: Jack Begert / Biscuit
Photographer: Jack Bridgland
Social/BTS Photographer: Micole Guevara
Editor: Neal Farmer
Color: Rare Medium
VFX/Graphics: Wax
Music: UnitedMasters