WOMEN IN FILM
BUZZ FOR WOMEN
Women have made up only 12% of Oscar winners in the last decade.
To reach Academy voters spread across the industry, we hijacked the one thing that’s always present in their workplaces: coffee cups.
By turning simple coffee sleeves into a targeted For Your Consideration campaign, we infiltrated film sets, edit suites, sound studios, and post production houses where Academy Awards voters work to ensure that the films made by women got directly into the hands of Academy voters.
Editor's Pick: AdAge
To reach Academy voters spread across the industry, we hijacked the one thing that’s always present in their workplaces: coffee cups.
By turning simple coffee sleeves into a targeted For Your Consideration campaign, we infiltrated film sets, edit suites, sound studios, and post production houses where Academy Awards voters work to ensure that the films made by women got directly into the hands of Academy voters.
Editor's Pick: AdAge
Social Reach | The cup made an impact on social and wound up in the hands of celebrities across the film industry.
CREDITS
Agency: Saatchi & Saatchi NYClient: Women In Film
Art Director: Hailey Boerema & Preethi Balakrishnan
Copywriter: Kelsey Boylan
ACD/Creative Director: Liz Harrison & Juliana Ardila
resumé | haileyboerema@gmail.com