THE GAME OF ADETOKUNBO

Many people change their ethnic names under the pressure to fit in and assimilate to new places. In doing so, we lose a part of our identities from the cultures that makes us, us.

So, we created The Game of Adetokunbo, a cultural twist on the game of H.O.R.S.E. between Giannis Antetokunmpo and Hasan Minhaj. The two cross-cultural celebs are no strangers to having their names butchered and talk about the importance of celebrating all of their names and cultures that they come from.

This social-first campaign reinforced the message of WhatsApp’s new brand platform There’s No One Like Us—a rallying cry for cross-cultural communities around the world celebrating duality of cultures.

LONGFORM FILM

This comedic short was WhatsApp’s highest performing video on social media to date.

ADDITIONAL SHORT-FORM FILMS
We made “mini” films to continue the message of the campaign.

TEASERS OF THE GAME

We teased this dynamic duo across Giannis & Hasan’s social channels before the launch of the film.

INTERNATIONAL OUT OF HOME

Expanding the message of “There’s No One Like Us” in Nigeria.

RESULTS

CREDITS

Agency: Translation
Client: WhatsApp
ACD Art Director: Hailey Boerema
ACD Copywriter: KS Shanti
Creative Director: Stephanie Cajucom & Dennis Kung
CCO: Jason Campbell
Director: Miko Lim & Farm League
Edit & Color: Lost Planet
Music: Human