WHATSAPP
UGO: A HOMECOMING STORY
After a life spent in Greece and a career in the US, Greek-Nigerian, NBA superstar, Giannis Antetokounmpo has seemingly achieved it all — except one thing. He had never been to his homeland of Nigeria.
Inspired by the universal truth– “you can’t fully know who you are, until you understand where you’re from,” UGO, titled after Giannis’ Igbo name, is a 32-minute documentary following Giannis as he travels to his Nigerian homeland for the first time. In Nigeria, he explores all sides of his cross-cultural identity and gains a deeper understanding of his family, his culture and himself.
In addition to the documentary we produced an accompanying social content series and collection of cutdowns that continued to spotlight the voices of the global diaspora.
Inspired by the universal truth– “you can’t fully know who you are, until you understand where you’re from,” UGO, titled after Giannis’ Igbo name, is a 32-minute documentary following Giannis as he travels to his Nigerian homeland for the first time. In Nigeria, he explores all sides of his cross-cultural identity and gains a deeper understanding of his family, his culture and himself.
In addition to the documentary we produced an accompanying social content series and collection of cutdowns that continued to spotlight the voices of the global diaspora.
Press:
Variety | Complex | USA Today | Fast Company | Milwaukee Journal Sentinel | Yahoo! Finance | AdWeek | Essence | IMDB | BellaNaija | Culture Custodian | Greek City Times | Okay Africa
Recognition 🏆🏆🏆
TribecaX Film Festival Official Selection
Clio Sports | Athlete Storytelling - GOLD
Clio Sports | Diversity in Storytelling - GOLD
Clio Sports | Film - GOLD
Variety | Complex | USA Today | Fast Company | Milwaukee Journal Sentinel | Yahoo! Finance | AdWeek | Essence | IMDB | BellaNaija | Culture Custodian | Greek City Times | Okay Africa
Recognition 🏆🏆🏆
TribecaX Film Festival Official Selection
Clio Sports | Athlete Storytelling - GOLD
Clio Sports | Diversity in Storytelling - GOLD
Clio Sports | Film - GOLD
FULL DOCUMENTARY
SOCIAL SERIES
On social, we produced a content series that continued to spotlight voices of the global diaspora, as they spoke on themes surrounding identity, culture, and belonging.
RESULTS
Case StudyBTS
CREDITS
Agency: TranslationClient: WhatsApp
ACD Art Director: Hailey Boerema
ACD Copywriter: Eyob Yirgou
Creative Director: Stephanie Cajucom & Dennis Kung
GCD: Castro DesRoches + Aryan Aminzadeh
CCO: Jason Campbell
Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou
Edit : Work Editorial
Graphics & Color: Electric Studios
Music: Human