https://hboerema.com Hailey Boerema Portfolio Thu, 13 Nov 2025 17:26:46 +0000 https://hboerema.com en https://hboerema.com/Halloween Mon, 18 Nov 2024 14:31:16 +0000 Hailey Boerema Portfolio https://hboerema.com/Halloween HALLOWEEN ALTER EGOS I’ve worn many hats in my career. And sometimes wigs and suits and cardboard boxes.&nbsp; I welcomed people to laugh, to cry, to care. <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/90b19855b6ac49d7ad23fcc58788581aa92e81465dc3d8ac595b16c5cc0d2e96/halloween-01.png" data-mid="221967324" border="0" src="https://freight.cargo.site/w/1000/i/90b19855b6ac49d7ad23fcc58788581aa92e81465dc3d8ac595b16c5cc0d2e96/halloween-01.png" /> <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/712cb7ab060b36f4debcdbd950a1c6ebdefb895d8f9922cc329fb126763fb563/halloween-02.png" data-mid="221967325" border="0" src="https://freight.cargo.site/w/1000/i/712cb7ab060b36f4debcdbd950a1c6ebdefb895d8f9922cc329fb126763fb563/halloween-02.png" /> I never let getting stuck ruin my spirits. &nbsp; <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/4318c585a83059cebd4f6cce5694e73c2691df04aad96dd73e26ac675a78394c/halloween-03.png" data-mid="221967326" border="0" src="https://freight.cargo.site/w/1000/i/4318c585a83059cebd4f6cce5694e73c2691df04aad96dd73e26ac675a78394c/halloween-03.png" /> <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/b117abf96c01d7be1ad40ffdb48326ff32a0a53e7d5742cb85cc8990fa150f92/halloween-04.png" data-mid="221967327" border="0" src="https://freight.cargo.site/w/1000/i/b117abf96c01d7be1ad40ffdb48326ff32a0a53e7d5742cb85cc8990fa150f92/halloween-04.png" /> I keep a level head in a crisis.&nbsp; <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/6de05d1ee233b56507533aa44789f33136e52ba682f758768b6b8eaec330b2b9/halloween-05.png" data-mid="221967328" border="0" src="https://freight.cargo.site/w/1000/i/6de05d1ee233b56507533aa44789f33136e52ba682f758768b6b8eaec330b2b9/halloween-05.png" /> <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/957b3c1451bb2fa7950d72786023adcf552340050a17ff205d6dc38c74ec36c8/halloween-06.png" data-mid="221967329" border="0" src="https://freight.cargo.site/w/1000/i/957b3c1451bb2fa7950d72786023adcf552340050a17ff205d6dc38c74ec36c8/halloween-06.png" /> I’m adaptable and can talk to many audiences (and animals). &nbsp; <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/22b2669089b36ebe857dc245a55142e765eedaaf55a9b150091cf8c9d8fc3113/halloween-07.png" data-mid="221967330" border="0" src="https://freight.cargo.site/w/1000/i/22b2669089b36ebe857dc245a55142e765eedaaf55a9b150091cf8c9d8fc3113/halloween-07.png" /> <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/82d2d0003467752a06970f3eb39b460a1d7c5888954d69786c46c2ab72c2cac2/halloween-08.png" data-mid="221967331" border="0" src="https://freight.cargo.site/w/1000/i/82d2d0003467752a06970f3eb39b460a1d7c5888954d69786c46c2ab72c2cac2/halloween-08.png" /> I’m always ready with a comeback. &nbsp; <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/3615f5a2757ce122126987192e8cc2329d2941ea4124f0ccd5fa35adeff9fd1a/halloween-09.png" data-mid="221967332" border="0" src="https://freight.cargo.site/w/1000/i/3615f5a2757ce122126987192e8cc2329d2941ea4124f0ccd5fa35adeff9fd1a/halloween-09.png" /> <img width="1080" height="1283" width_o="1080" height_o="1283" data-src="https://freight.cargo.site/t/original/i/8713207d7df2715f61ded911ff9fefd9a09c90b67a3bbc33097ab2fc429d4fd7/halloween-10.png" data-mid="221967333" border="0" src="https://freight.cargo.site/w/1000/i/8713207d7df2715f61ded911ff9fefd9a09c90b67a3bbc33097ab2fc429d4fd7/halloween-10.png" /> I’m always on top of the news. &nbsp;&nbsp; <img width="894" height="670" width_o="894" height_o="670" data-src="https://freight.cargo.site/t/original/i/b14ffb678fb672476f388551a18fb620baf1be3a010b56edca236b00867c1e27/Nov-22-2024-18-07-53.gif" data-mid="222267069" border="0" src="https://freight.cargo.site/w/894/i/b14ffb678fb672476f388551a18fb620baf1be3a010b56edca236b00867c1e27/Nov-22-2024-18-07-53.gif" /> <img width="1956" height="1460" width_o="1956" height_o="1460" data-src="https://freight.cargo.site/t/original/i/4fde9b3808e9844bd99df74c23cfebcb0805062872b155861d7d0b7efe646bc9/Screenshot-2024-11-22-at-6.18.28PM.png" data-mid="222267084" border="0" src="https://freight.cargo.site/w/1000/i/4fde9b3808e9844bd99df74c23cfebcb0805062872b155861d7d0b7efe646bc9/Screenshot-2024-11-22-at-6.18.28PM.png" /> https://hboerema.com/Resume Mon, 18 Nov 2024 14:31:17 +0000 Hailey Boerema Portfolio https://hboerema.com/Resume <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/49c747958b6a113fcb6ab9b2abb842822b93600fc6a6869f96bdee702b818310/hboerema_resume_1.2026-2-1.jpg" data-mid="246074811" border="0" src="https://freight.cargo.site/w/1000/i/49c747958b6a113fcb6ab9b2abb842822b93600fc6a6869f96bdee702b818310/hboerema_resume_1.2026-2-1.jpg" /> Download PDF https://hboerema.com/Work Mon, 18 Nov 2024 14:31:15 +0000 Hailey Boerema Portfolio https://hboerema.com/Work &nbsp; &nbsp; <img width="841" height="465" width_o="841" height_o="465" data-src="https://freight.cargo.site/t/original/i/dcddcecbf3fc0c0085874c73b0bc38260b645e08257c84f86e63b6615bc2e4c1/Mar-17-2024-01-26-43_1.gif" data-mid="222404861" border="0" src="https://freight.cargo.site/w/841/i/dcddcecbf3fc0c0085874c73b0bc38260b645e08257c84f86e63b6615bc2e4c1/Mar-17-2024-01-26-43_1.gif" /> WhatsApp | Longform Film / Documentary “UGO: A Homecoming Story” <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28b75dc1a649e7bf9e9292a1f020277bd9afdf8227936da5d2670c85421adc7b/Comp-3.gif" data-mid="240613799" border="0" src="https://freight.cargo.site/w/1000/i/28b75dc1a649e7bf9e9292a1f020277bd9afdf8227936da5d2670c85421adc7b/Comp-3.gif" /> The NBA | Longform Film “NBA Cup: Heist III” <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/be9f3368c0439bacd30949514edf8f681f4f96dbe33e3607c13bedbd2a8257ea/RBMgif.gif" data-mid="222404353" border="0" src="https://freight.cargo.site/w/1000/i/be9f3368c0439bacd30949514edf8f681f4f96dbe33e3607c13bedbd2a8257ea/RBMgif.gif" /> Ray-Ban Meta | Integrated Campaign “Anderson .Paak’s Party” <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/1713bd8cdc08c78d49eea65f0136168ffabae556845afea891c8bee4eb2477ca/NFL.gif" data-mid="222315417" border="0" src="https://freight.cargo.site/w/1000/i/1713bd8cdc08c78d49eea65f0136168ffabae556845afea891c8bee4eb2477ca/NFL.gif" /> The NFL | Shortform Film “House Divided” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/c794f1da6238a8e488b61b39244c277e682352b1d8e870d5a6d82d0a2d7b3021/comingsoon.gif" data-mid="222315916" border="0" src="https://freight.cargo.site/w/750/i/c794f1da6238a8e488b61b39244c277e682352b1d8e870d5a6d82d0a2d7b3021/comingsoon.gif" /> AT&amp;T&nbsp;| Coffee Table Book “Calls That Changed Everything” <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/cef41a8f00f28cb976662c996001ca2d836827af6154512b144ad75dc0dc45ce/asw2-ezgif.com-optimize-1.gif" data-mid="236552049" border="0" src="https://freight.cargo.site/w/960/i/cef41a8f00f28cb976662c996001ca2d836827af6154512b144ad75dc0dc45ce/asw2-ezgif.com-optimize-1.gif" /> WNBA All-Star x Meta Quest&nbsp;| Experiential “W All Day” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/b8f4da8007855a2fe2cc0421a159fd74764c17766a1b5e03c60d9fe687fc1b8d/Gameof_1.gif" data-mid="222315794" border="0" src="https://freight.cargo.site/w/750/i/b8f4da8007855a2fe2cc0421a159fd74764c17766a1b5e03c60d9fe687fc1b8d/Gameof_1.gif" /> WhatsApp | Longform Film / Social “The Game of Adetokunbo” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/8fbe01e50022604985a26f953a206ad611f4f32349d7650e7554b33096f67e81/bouqs-pretend.gif" data-mid="222315793" border="0" src="https://freight.cargo.site/w/750/i/8fbe01e50022604985a26f953a206ad611f4f32349d7650e7554b33096f67e81/bouqs-pretend.gif" /> The Bouqs Co.&nbsp;|&nbsp; Films“Pretend Like Face” <img width="844" height="472" width_o="844" height_o="472" data-src="https://freight.cargo.site/t/original/i/d859687bc85885b03af05c9e93e1a598d2875694303c89f63eaf58ef5d87b879/Apr-16-2025-14-36-02.gif" data-mid="229893346" border="0" src="https://freight.cargo.site/w/844/i/d859687bc85885b03af05c9e93e1a598d2875694303c89f63eaf58ef5d87b879/Apr-16-2025-14-36-02.gif" /> Butterfinger | Shortform Films “No One Lays a Finger on Your Butterfinger. Ever.” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/c794f1da6238a8e488b61b39244c277e682352b1d8e870d5a6d82d0a2d7b3021/comingsoon.gif" data-mid="222315916" border="0" src="https://freight.cargo.site/w/750/i/c794f1da6238a8e488b61b39244c277e682352b1d8e870d5a6d82d0a2d7b3021/comingsoon.gif" /> AdCouncil x Gun Violence Prevention&nbsp;| Films“Community Violence Intervention” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/9e104272a6dd13e92c2c94b9b209baaf07d33fe3517a22ab457204b0f5f4a7d8/peacock_1-ezgif.com-optimize.gif" data-mid="222315821" border="0" src="https://freight.cargo.site/w/750/i/9e104272a6dd13e92c2c94b9b209baaf07d33fe3517a22ab457204b0f5f4a7d8/peacock_1-ezgif.com-optimize.gif" /> NBC Peacock | Integrated Campaign / Launch“Can’t Not Watch” <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f662ee21727677c290f5b11cfb026a86ed322e483008adfb1a38452a9ea585ba/hoopchat3.gif" data-mid="236549901" border="0" src="https://freight.cargo.site/w/1000/i/f662ee21727677c290f5b11cfb026a86ed322e483008adfb1a38452a9ea585ba/hoopchat3.gif" /> WhatsApp x Big 12 | Experiential “Hoopchat” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/6cf14055a2515d8dd48c29f0a416f6d4af734dde58c0b41a821102b185d7b0ba/gillette_1-copy.gif" data-mid="222315795" border="0" src="https://freight.cargo.site/w/750/i/6cf14055a2515d8dd48c29f0a416f6d4af734dde58c0b41a821102b185d7b0ba/gillette_1-copy.gif" /> Gillette | Social Films“Oddly Satisfying” <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/cfaf446fe0b70545ca400f63a22bd6456650b48bb6513a485c6e1093b20acd9f/intuit_1.gif" data-mid="222315797" border="0" src="https://freight.cargo.site/w/750/i/cfaf446fe0b70545ca400f63a22bd6456650b48bb6513a485c6e1093b20acd9f/intuit_1.gif" /> Intuit | SXSW Event / Experiential &amp; Social“The Breakthrough” <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48623c46dd12187f41f7a05f9bfbefb391f02b3bbafef734860086536d960cf4/Paxful1-1.png" data-mid="230383015" border="0" src="https://freight.cargo.site/w/1000/i/48623c46dd12187f41f7a05f9bfbefb391f02b3bbafef734860086536d960cf4/Paxful1-1.png" /> Various BrandsBrand Design <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/5e58dd757584004b5444ed552688f89a746dc5be63d441c8aeaa0af959a7d083/gingerly-new_1.gif" data-mid="222315796" border="0" src="https://freight.cargo.site/w/750/i/5e58dd757584004b5444ed552688f89a746dc5be63d441c8aeaa0af959a7d083/gingerly-new_1.gif" /> Gingerly Design Illustrations &amp; Prints https://hboerema.com/About-1 Mon, 18 Nov 2024 14:31:16 +0000 Hailey Boerema Portfolio https://hboerema.com/About-1 <img width="4901" height="5486" width_o="4901" height_o="5486" data-src="https://freight.cargo.site/t/original/i/e7749282cba1fc2d520f90e152c61b8d6785003d970db4e9c9ab63bee629ec50/mock-01-1.png" data-mid="221967322" border="0" src="https://freight.cargo.site/w/1000/i/e7749282cba1fc2d520f90e152c61b8d6785003d970db4e9c9ab63bee629ec50/mock-01-1.png" /> <img width="2691" height="934" width_o="2691" height_o="934" data-src="https://freight.cargo.site/t/original/i/f7ad6197a07d1f1994c0f8652dccd433b3c0a376ca4c237cfe8dc65713cd9452/Untitled_Artwork-15.png" data-mid="221967323" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/f7ad6197a07d1f1994c0f8652dccd433b3c0a376ca4c237cfe8dc65713cd9452/Untitled_Artwork-15.png" />I’m an award-winning creative director based in Brooklyn, NY. My first exposure to advertising was when I was casted as a dancer in a Party City commercial in 2007, which ultimately edited me out completely. Since then, I’ve followed a career driven by mild vengeance, a self-punishing devotion to sports, a full commitment to the bit, and an addiction to TikTok. When I’m not writing bios about myself, you can find me training to run a race in every state, sneaking pictures of my dog into my commercials, choreographing both very sad and very jazzerific dances, or illustrating my next doodle as a form of social commentary. SELECT CLIENTSThe NFL, NBA, WNBA, Rayban x Meta, MetaQuest, WhatsApp, AT&amp;T, Butterfinger, Intuit, DeLeon Tequila, NBC x Peacock, Apple, Petco, William Hill Sports Bet, Tide, Sun Outdoors Hotels, Women in Film, Gillette, Applebee’s, BublyxPepsiAWARDSClios | Sport - Athlete Storytelling - Gold (WhatsApp / Ugo)Clios | Sport - Diversity in Storytelling - Gold&nbsp;(WhatsApp / Ugo)Clios | Sport - Film - Gold&nbsp;(WhatsApp / Ugo)Tribeca Film Fest - TribecaX Shortlist&nbsp;(WhatsApp / Ugo)AdColor - Most Valuable Partnership&nbsp;(WhatsApp / UMT)Clios - Integrated Campaign - Bronze (The NFL / Let the Show Begin) WORKCurrently available for freelance.&nbsp;Formerly: Translation / UnitedMasters, Anomaly, GREY, Saatchi &amp; Saatchi Education: University of Florida &amp; Miami Ad School YEEHAW!!! résumé |&nbsp;︎ ︎ ︎ https://hboerema.com/WhatsApp-UGO Mon, 18 Nov 2024 14:31:17 +0000 Hailey Boerema Portfolio https://hboerema.com/WhatsApp-UGO WHATSAPP UGO: A HOMECOMING STORY After a life spent in Greece and a career in the US, Greek-Nigerian, NBA superstar, Giannis Antetokounmpo has seemingly achieved it all — except one thing. He had never been to his homeland of Nigeria.Inspired by the universal truth– “you can’t fully know who you are, until you understand where you’re from,” UGO, titled after Giannis’ Igbo name, is a 32-minute documentary following Giannis as he travels to his Nigerian homeland for the first time. In Nigeria, he explores all sides of his cross-cultural identity and gains a deeper understanding of his family, his culture and himself. In addition to the documentary we produced an accompanying social content series and collection of cutdowns that continued to spotlight the voices of the global diaspora. Press:Variety | Complex | USA Today | Fast Company | Milwaukee Journal Sentinel | Yahoo! Finance | AdWeek | Essence | IMDB | BellaNaija | Culture Custodian | Greek City Times | Okay Africa Recognition 🏆🏆🏆&nbsp;TribecaX Film Festival Official SelectionClio Sports | Athlete Storytelling - GOLDClio Sports | Diversity in Storytelling - GOLDClio Sports | Film - GOLD FULL DOCUMENTARY Youtube &amp; Amazon Prime&nbsp;(or check out the trailer if you don’t have a spare 30 minutes) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9ed94ab59297c2a4551e9b66b1c2bd7d76f6e9dbbbc4dc55fa8a13bcddc4946/20231207_FULLFILM-1215--APPROVED.01_14_24_17.Still007.jpg" data-mid="222223643" border="0" src="https://freight.cargo.site/w/1000/i/b9ed94ab59297c2a4551e9b66b1c2bd7d76f6e9dbbbc4dc55fa8a13bcddc4946/20231207_FULLFILM-1215--APPROVED.01_14_24_17.Still007.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adb15a2039fe20c31bcdc53368d23e131bf7b04ca878d8284b687a3fff162d28/20231207_FULLFILM-1215--APPROVED.00_19_23_23.Still011.png" data-mid="222223642" border="0" src="https://freight.cargo.site/w/1000/i/adb15a2039fe20c31bcdc53368d23e131bf7b04ca878d8284b687a3fff162d28/20231207_FULLFILM-1215--APPROVED.00_19_23_23.Still011.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94321e90b34cb5be4847e70ad2ce683cd97d74d3a62760b0fde4d4a9a53d663f/NEW.png" data-mid="222254282" border="0" src="https://freight.cargo.site/w/1000/i/94321e90b34cb5be4847e70ad2ce683cd97d74d3a62760b0fde4d4a9a53d663f/NEW.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a13958c59010d27554eaf83d64a2b7e807e0ec9dfd484f6932cd1f5e99f86db8/Giannis-369.jpg" data-mid="222223654" border="0" 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data-src="https://freight.cargo.site/t/original/i/94e7b11aeacc6e6ae3450bf37cac12d8b62127b73b0ea16bec85103a8993e52b/tarkwa3.jpeg" data-mid="222223712" border="0" src="https://freight.cargo.site/w/1000/i/94e7b11aeacc6e6ae3450bf37cac12d8b62127b73b0ea16bec85103a8993e52b/tarkwa3.jpeg" /> SOCIAL SERIES On social, we produced a content series that continued to spotlight voices of the global diaspora, as they spoke on themes surrounding identity, culture, and belonging. RESULTS Case Study BTS&nbsp; <img width="1080" height="708" width_o="1080" height_o="708" data-src="https://freight.cargo.site/t/original/i/7550e1f906d17b1c72dd3dd367484f3be6a0a2fa8b93cb37ca3a448f8cad5ae3/00_frame1.png" data-mid="221967390" border="0" src="https://freight.cargo.site/w/1000/i/7550e1f906d17b1c72dd3dd367484f3be6a0a2fa8b93cb37ca3a448f8cad5ae3/00_frame1.png" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4b3a31ea5ef6a6fce74ca9746629458a071f13917ce1060c59b0cef3c3ebaf70/Attachment-2.JPG" data-mid="221967391" border="0" src="https://freight.cargo.site/w/1000/i/4b3a31ea5ef6a6fce74ca9746629458a071f13917ce1060c59b0cef3c3ebaf70/Attachment-2.JPG" /> CREDITSAgency: TranslationClient: WhatsAppACD Art Director: Hailey BoeremaACD Copywriter: Eyob Yirgou Creative Director: Stephanie Cajucom &amp;&nbsp;Dennis Kung&nbsp;GCD:&nbsp;Castro DesRoches + Aryan Aminzadeh CCO: Jason Campbell Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou Edit : Work Editorial Graphics &amp; Color: Electric Studios Music: Human https://hboerema.com/NBA-Heist-III Thu, 13 Nov 2025 17:26:46 +0000 Hailey Boerema Portfolio https://hboerema.com/NBA-Heist-III THE NBA HEIST III Everyone knows there’s one thing athlete’s can’t resist: a trophy. When The NBA Cup is in play, the entire league will do whatever it takes to get their hands on that gold… pedal to the floor. From Trae to Sengun to Kat to Ant… Thirty teams. One champion. The chase is on. ‘Capture the Cup’ is at its core a league-wide race to Vegas. But really, it’s akin to if Mad Max and Mission Impossible had a 7ft baby at center court. Press:LBB | Ad Age Recognition 🏆🏆🏆 Clio Sports League of the Year NBA CUP: HEIST III&nbsp; :60 TVC <img width="1285" height="723" width_o="1285" height_o="723" data-src="https://freight.cargo.site/t/original/i/27fa3597f206f7fd19776e57140e5100af0ffad9d7b202064a7120014749d643/a10.gif" data-mid="240618224" border="0" src="https://freight.cargo.site/w/1000/i/27fa3597f206f7fd19776e57140e5100af0ffad9d7b202064a7120014749d643/a10.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87e948b74458c43f3f4591475bcc4193752b883724d2eaf83f0f1c54027a480f/NBA_CUP_LongForm_hero.0236.jpg" data-mid="240618311" border="0" src="https://freight.cargo.site/w/1000/i/87e948b74458c43f3f4591475bcc4193752b883724d2eaf83f0f1c54027a480f/NBA_CUP_LongForm_hero.0236.jpg" /> <img width="1285" height="723" width_o="1285" height_o="723" 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<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bb6a1646a3133394fcc5a73aec49debaf00d6139aacabae505e9a138031454d/NBA_CUP_LongForm_hero.0336.jpg" data-mid="240618312" border="0" src="https://freight.cargo.site/w/1000/i/7bb6a1646a3133394fcc5a73aec49debaf00d6139aacabae505e9a138031454d/NBA_CUP_LongForm_hero.0336.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/315b4234fb21f267001d43d82b488ff861549ed6160d4f4d8217695fa86202bf/ANT_BTS.gif" data-mid="240619404" border="0" src="https://freight.cargo.site/w/1000/i/315b4234fb21f267001d43d82b488ff861549ed6160d4f4d8217695fa86202bf/ANT_BTS.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d0de5b69c43f3d32ab2979af3199d343b8d629e69d50241cc81d5a2d8ac8efc5/Burnout.gif" data-mid="240619287" border="0" 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data-src="https://freight.cargo.site/t/original/i/aba2aef42e3f2ab3da797f00adef1dd37a1f0a7413dffb644456d9cadf4965cc/a8.gif" data-mid="240618222" border="0" src="https://freight.cargo.site/w/1000/i/aba2aef42e3f2ab3da797f00adef1dd37a1f0a7413dffb644456d9cadf4965cc/a8.gif" /> <img width="1930" height="1080" width_o="1930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9cbb74b083ecd1e04e25ea940fa3f4e396b5af246b7040d3288c26ab18dcc4f/sengun2.gif" data-mid="240619087" border="0" src="https://freight.cargo.site/w/1000/i/e9cbb74b083ecd1e04e25ea940fa3f4e396b5af246b7040d3288c26ab18dcc4f/sengun2.gif" /> THE MAKING OF HEIST III BTS 6 shoots, 5 cities, 1 upgraded Delta Status.&nbsp; <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/96327ba9fbdbee3ff3260b443bdb3d1cce494bf05ab58aae3802bb5311e1c1f7/IMG_0384.jpeg" data-mid="240619007" border="0" 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data-src="https://freight.cargo.site/t/original/i/45b54472c3694c12fa2c28e139dbe073b946d6b298a20603751f70303f5858c4/IMG_5480.jpeg" data-mid="240619005" border="0" src="https://freight.cargo.site/w/1000/i/45b54472c3694c12fa2c28e139dbe073b946d6b298a20603751f70303f5858c4/IMG_5480.jpeg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/69e7eba971d4ffab5305f7cbc0e183fb5a54ee1aa714051ee1bab84166ddc439/IMG_5665.JPG" data-mid="240618625" border="0" src="https://freight.cargo.site/w/1000/i/69e7eba971d4ffab5305f7cbc0e183fb5a54ee1aa714051ee1bab84166ddc439/IMG_5665.JPG" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ec594c6d9be1c19709d0ca481722c7fd23fed1f024c8709822bc4b4a452d16f2/IMG_5318.JPG" data-mid="240618630" border="0" src="https://freight.cargo.site/w/1000/i/ec594c6d9be1c19709d0ca481722c7fd23fed1f024c8709822bc4b4a452d16f2/IMG_5318.JPG" /> CREDITSAgency: TranslationClient: The NBAACDs : Hailey Boerema &amp; Em FrederickCreative Directors: Kevin Filliter &amp; Jon Murray ECDs: Mina Mikhael &amp; Steve HornVFX: NOISE Music: Barking Owl Color: Rare Medium Edit: The Den Production: SKUNK https://hboerema.com/RayBan-Meta-Anderson-Paaks-Party Sat, 23 Nov 2024 18:14:44 +0000 Hailey Boerema Portfolio https://hboerema.com/RayBan-Meta-Anderson-Paaks-Party RAY-BAN META ANDERSON .PAAK’S PARTY When you walk into a room with Ray-Ban Meta smart glasses on, everyone wants to give them a try. But this campaign is also about the ways that wearable tech can not just satisfy your curiosity about the world, but help you take everyday experiences to the next level. In our film, the glasses are the ultimate "plus-one" as Anderson .Paak, Tinashe, James Blake and The Free Nationals pass them around a house party, trying out all the features that the frames offer. &nbsp; This global campaign launched during the holiday season across 9 markets via 2x 0:30 broadcast &amp; OLV commercials, 4x bespoke :15 broadcast &amp; OLV commercials, a vast OOH campaign and social-first digital campaign.&nbsp; Press: AdAge | Little Black Book |&nbsp;Design Rush | The Music Universe |&nbsp;VisonMonday | OptiGuide ANDERSON .PAAK’S PARTY :30s :30 ft. AI product features &amp; :30 ft. Non-AI product features <img width="4473" height="7952" width_o="4473" height_o="7952" data-src="https://freight.cargo.site/t/original/i/d11142438a158ef7638b8691b143f7356c03764bf7dacba9d2caa5fb5ba954b7/RBM_9x16_v1_MG-1.jpg" data-mid="222471366" border="0" src="https://freight.cargo.site/w/1000/i/d11142438a158ef7638b8691b143f7356c03764bf7dacba9d2caa5fb5ba954b7/RBM_9x16_v1_MG-1.jpg" /> <img width="788" height="1408" width_o="788" height_o="1408" data-src="https://freight.cargo.site/t/original/i/55b928d385b1e4fc80c4e629636821ffd079b8755adb508184742811b5bc7101/Screenshot-2024-11-26-at-6.27.37PM.png" data-mid="222471368" border="0" src="https://freight.cargo.site/w/788/i/55b928d385b1e4fc80c4e629636821ffd079b8755adb508184742811b5bc7101/Screenshot-2024-11-26-at-6.27.37PM.png" /> <img width="4243" height="5304" width_o="4243" height_o="5304" data-src="https://freight.cargo.site/t/original/i/a3e681915569d73cfbb50f0c97641d88c35ddb8fb5f7f1afc16ff6e20ed31168/RBM_APCAROUSEL_06_16bars_v1_MG.jpg" data-mid="222471354" border="0" src="https://freight.cargo.site/w/1000/i/a3e681915569d73cfbb50f0c97641d88c35ddb8fb5f7f1afc16ff6e20ed31168/RBM_APCAROUSEL_06_16bars_v1_MG.jpg" /> <img width="4243" height="5304" width_o="4243" height_o="5304" data-src="https://freight.cargo.site/t/original/i/0b2099d69051af77afb4cc0d835aaae51a2aced1ae1fbd2bd11e81d342a5733d/RBM_TINASHECAROUSEL_04_16bars_v2_MG-1.jpg" data-mid="222471378" border="0" src="https://freight.cargo.site/w/1000/i/0b2099d69051af77afb4cc0d835aaae51a2aced1ae1fbd2bd11e81d342a5733d/RBM_TINASHECAROUSEL_04_16bars_v2_MG-1.jpg" /> <img width="5304" height="6630" width_o="5304" height_o="6630" data-src="https://freight.cargo.site/t/original/i/6c09853b430d2e175dd3e62f2b4917661faacb9cd7e0e91b348084310fc19749/RBM_TINASHECAROUSEL_05_16bars_v3_MG-1.jpg" data-mid="222471360" border="0" src="https://freight.cargo.site/w/1000/i/6c09853b430d2e175dd3e62f2b4917661faacb9cd7e0e91b348084310fc19749/RBM_TINASHECAROUSEL_05_16bars_v3_MG-1.jpg" /> <img width="1174" height="1472" width_o="1174" height_o="1472" data-src="https://freight.cargo.site/t/original/i/1cba57b4851812c9b77cb8bb4908cdb133d713b2947b5be35685a801e1717f81/Screenshot-2024-11-26-at-6.26.48PM.png" data-mid="222471365" border="0" src="https://freight.cargo.site/w/1000/i/1cba57b4851812c9b77cb8bb4908cdb133d713b2947b5be35685a801e1717f81/Screenshot-2024-11-26-at-6.26.48PM.png" /> ANDERSON .PAAK’S PARTY :15s Bespoke :15s to higlight individual product features of the smart glasses. INTERNATIONAL OOH&nbsp; We created a full digital and OOH static campaign that lived across 9 different markets. <img width="3236" height="4045" width_o="3236" height_o="4045" data-src="https://freight.cargo.site/t/original/i/cfdee42f1d6aa067a20fb0d5de2f760eb4d2f828dfb60a4e8266814ae13b5141/Tinashe---SkylerShinyBlack-495_LED_FINAL_4x5.jpg" data-mid="222403348" border="0" src="https://freight.cargo.site/w/1000/i/cfdee42f1d6aa067a20fb0d5de2f760eb4d2f828dfb60a4e8266814ae13b5141/Tinashe---SkylerShinyBlack-495_LED_FINAL_4x5.jpg" /> <img width="5019" height="6274" width_o="5019" height_o="6274" data-src="https://freight.cargo.site/t/original/i/4908e10a22e3e5f3395a1f6e3a2c837dea094778f4e566e56126e88e32a7fee4/James-Blake---Headliner-Shiny-Caramel-455_LED_FINAL_4x5.jpg" data-mid="222403339" border="0" src="https://freight.cargo.site/w/1000/i/4908e10a22e3e5f3395a1f6e3a2c837dea094778f4e566e56126e88e32a7fee4/James-Blake---Headliner-Shiny-Caramel-455_LED_FINAL_4x5.jpg" /> <img width="5485" height="6856" width_o="5485" height_o="6856" data-src="https://freight.cargo.site/t/original/i/cda4ebd0cd835a74c037ab2f0c6977ea116235c715215c9f06b4363fd9a6faff/Anderson-Paak---Wayfarer-Matte-Black-Large-087_LED_Final_4x5.jpg" data-mid="222403329" border="0" src="https://freight.cargo.site/w/1000/i/cda4ebd0cd835a74c037ab2f0c6977ea116235c715215c9f06b4363fd9a6faff/Anderson-Paak---Wayfarer-Matte-Black-Large-087_LED_Final_4x5.jpg" /> <img width="6201" height="3489" width_o="6201" height_o="3489" data-src="https://freight.cargo.site/t/original/i/fb3f2f63000ff1de5114f77076682ab66b9885a50b7f192fcedcdd0fcb8eb956/Tinashe---SkylerShinyBlack-176_LED_FINAL_16x9.jpg" data-mid="222403342" border="0" src="https://freight.cargo.site/w/1000/i/fb3f2f63000ff1de5114f77076682ab66b9885a50b7f192fcedcdd0fcb8eb956/Tinashe---SkylerShinyBlack-176_LED_FINAL_16x9.jpg" /> <img width="5389" height="3032" width_o="5389" height_o="3032" data-src="https://freight.cargo.site/t/original/i/39e4f49e3900fb1114f8ed9bde396a787b5bb9aa2fc48e90de504f2c3bf0b140/James-Blake---Headliner-Shiny-Caramel-409_LED_FINAL_16x9.jpg" data-mid="222403338" border="0" src="https://freight.cargo.site/w/1000/i/39e4f49e3900fb1114f8ed9bde396a787b5bb9aa2fc48e90de504f2c3bf0b140/James-Blake---Headliner-Shiny-Caramel-409_LED_FINAL_16x9.jpg" /> &nbsp; <img width="870" height="628" width_o="870" height_o="628" data-src="https://freight.cargo.site/t/original/i/e7385f49c06022bc8c0c7224193f727838773fd150a04417c2599e877c436499/NYC---NYCD-502.png" data-mid="222400996" border="0" src="https://freight.cargo.site/w/870/i/e7385f49c06022bc8c0c7224193f727838773fd150a04417c2599e877c436499/NYC---NYCD-502.png" /> <img width="502" height="324" width_o="502" height_o="324" data-src="https://freight.cargo.site/t/original/i/e707cdd75f9093b6600f9ff0d7b7595b05305cf7a1a754f597731e256f8cd4cf/LA---The-Trio---1.png" data-mid="222400953" border="0" src="https://freight.cargo.site/w/502/i/e707cdd75f9093b6600f9ff0d7b7595b05305cf7a1a754f597731e256f8cd4cf/LA---The-Trio---1.png" /> <img width="475" height="425" width_o="475" height_o="425" data-src="https://freight.cargo.site/t/original/i/da8681c1df98e60e5cb4f5bcdfd9ab1083d115c499809f2f6b88b46bd7977114/Miami---2016---2.png" data-mid="222400970" border="0" src="https://freight.cargo.site/w/475/i/da8681c1df98e60e5cb4f5bcdfd9ab1083d115c499809f2f6b88b46bd7977114/Miami---2016---2.png" /> <img width="645" height="385" width_o="645" height_o="385" data-src="https://freight.cargo.site/t/original/i/859f0885b61d3bf894d925954d5dd2f1d7b8466bc4cd44921b809189d3ac1231/Miami---Digital-Boat--1.png" data-mid="222400983" border="0" src="https://freight.cargo.site/w/645/i/859f0885b61d3bf894d925954d5dd2f1d7b8466bc4cd44921b809189d3ac1231/Miami---Digital-Boat--1.png" /> <img width="875" height="575" width_o="875" height_o="575" data-src="https://freight.cargo.site/t/original/i/edac510906f015a8b874d9ade8a9eeef6ad01e9dbf65ef9621d394f8370199b0/NYC---TS2.png" data-mid="222400999" border="0" src="https://freight.cargo.site/w/875/i/edac510906f015a8b874d9ade8a9eeef6ad01e9dbf65ef9621d394f8370199b0/NYC---TS2.png" /> <img width="913" height="578" width_o="913" height_o="578" data-src="https://freight.cargo.site/t/original/i/4d73454cce39b8905a6cd4d2d807a0f0c7080d73dc288dda63faba09657c984e/LA---Circa-LA.png" data-mid="222400942" border="0" src="https://freight.cargo.site/w/913/i/4d73454cce39b8905a6cd4d2d807a0f0c7080d73dc288dda63faba09657c984e/LA---Circa-LA.png" /> <img width="580" height="398" width_o="580" height_o="398" data-src="https://freight.cargo.site/t/original/i/41395b5096dda20a6f099ccfc0fcb57e196258a8acb6b8311eabcc06877121a6/LA---LA-DG-505---1.png" data-mid="222400945" border="0" src="https://freight.cargo.site/w/580/i/41395b5096dda20a6f099ccfc0fcb57e196258a8acb6b8311eabcc06877121a6/LA---LA-DG-505---1.png" /> <img width="580" height="409" width_o="580" height_o="409" data-src="https://freight.cargo.site/t/original/i/ab75a449fe123daeac59e857124ed88fceaab0f21db7cf958a19b6ac4f8c1529/LA---LA-DG-505---2.png" data-mid="222400949" border="0" src="https://freight.cargo.site/w/580/i/ab75a449fe123daeac59e857124ed88fceaab0f21db7cf958a19b6ac4f8c1529/LA---LA-DG-505---2.png" /> <img width="502" height="324" width_o="502" height_o="324" data-src="https://freight.cargo.site/t/original/i/e707cdd75f9093b6600f9ff0d7b7595b05305cf7a1a754f597731e256f8cd4cf/LA---The-Trio---1.png" data-mid="222400953" border="0" src="https://freight.cargo.site/w/502/i/e707cdd75f9093b6600f9ff0d7b7595b05305cf7a1a754f597731e256f8cd4cf/LA---The-Trio---1.png" /> SOCIALWe created social-first assets to live across all of our talent’s social channels.&nbsp; <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/20ac8bf974862e7b8e19bdaf46acc3576d1ca3db16eea6851412ac08084aaa71/Nov-29-2024-12-52-37.gif" data-mid="222630342" border="0" src="https://freight.cargo.site/w/394/i/20ac8bf974862e7b8e19bdaf46acc3576d1ca3db16eea6851412ac08084aaa71/Nov-29-2024-12-52-37.gif" /> <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/78e08a1d2feb5404911f2b2b873e7cfd7f110f4e31a08899b8449058e0eee87f/Nov-29-2024-12-53-30.gif" data-mid="222630343" border="0" src="https://freight.cargo.site/w/394/i/78e08a1d2feb5404911f2b2b873e7cfd7f110f4e31a08899b8449058e0eee87f/Nov-29-2024-12-53-30.gif" /> <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/606c9a652d88e590fef00c54429eb70d9169f6a6edb2f8cd3cf74f46746cddb3/Nov-29-2024-12-54-25.gif" data-mid="222630344" border="0" src="https://freight.cargo.site/w/394/i/606c9a652d88e590fef00c54429eb70d9169f6a6edb2f8cd3cf74f46746cddb3/Nov-29-2024-12-54-25.gif" /> <img width="394" height="700" width_o="394" height_o="700" data-src="https://freight.cargo.site/t/original/i/7fe893f190c0cf28ff2f6ca31f99f31b05206e5215a1cd08a6d96c4e78b4fada/Nov-29-2024-12-57-28.gif" data-mid="222630424" border="0" src="https://freight.cargo.site/w/394/i/7fe893f190c0cf28ff2f6ca31f99f31b05206e5215a1cd08a6d96c4e78b4fada/Nov-29-2024-12-57-28.gif" /> BTS&nbsp; <img width="1248" height="1636" width_o="1248" height_o="1636" data-src="https://freight.cargo.site/t/original/i/fecb9ca0bf8817696e344f010ad0c6ff8798e5b8164ed8ef55cca90879c6b3d9/DSC_6834.jpeg" data-mid="222402394" border="0" src="https://freight.cargo.site/w/1000/i/fecb9ca0bf8817696e344f010ad0c6ff8798e5b8164ed8ef55cca90879c6b3d9/DSC_6834.jpeg" /> <img width="2397" height="1600" width_o="2397" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b3453049a73508047cc3bf21224dcf93ae41531b46294e6a1c5619e2ddf04956/00058_19.jpg" data-mid="222402338" border="0" src="https://freight.cargo.site/w/1000/i/b3453049a73508047cc3bf21224dcf93ae41531b46294e6a1c5619e2ddf04956/00058_19.jpg" /> <img width="7728" height="5152" width_o="7728" height_o="5152" data-src="https://freight.cargo.site/t/original/i/4daf8828127800fd3aef36c4e3e57eba5d07d8bf09c11a68cfcba5d11d3ad84f/RBM_BTS_16bars_v1_MG-88.jpg" data-mid="222471645" border="0" src="https://freight.cargo.site/w/1000/i/4daf8828127800fd3aef36c4e3e57eba5d07d8bf09c11a68cfcba5d11d3ad84f/RBM_BTS_16bars_v1_MG-88.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a11c9b42158d1f21bf658caccef436e20e3fd5302f765b261924252a5ee8a38d/IMG_7337.JPG" data-mid="222402347" border="0" src="https://freight.cargo.site/w/1000/i/a11c9b42158d1f21bf658caccef436e20e3fd5302f765b261924252a5ee8a38d/IMG_7337.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6028c11d9e7d9d3e1a98bb2371f4aa9bb4fac9b2be77e42cff00c26945ed200c/IMG_2723.JPG" data-mid="222402341" border="0" src="https://freight.cargo.site/w/1000/i/6028c11d9e7d9d3e1a98bb2371f4aa9bb4fac9b2be77e42cff00c26945ed200c/IMG_2723.JPG" /> CREDITSAgency: TranslationClient: Meta and Ray-Ban/Essilor LuxotticaArt Director: Lewi Yonas Copywriter:&nbsp;Kaleb Mulugeta Senior Copywriter:&nbsp;Yotam Ohayon ACD Copywriter: Em Frederick ACD Art Director: Hailey Boerema Creative Director: Deirdre Hering + Jen WangGCD:&nbsp;Castro DesRoches + Aryan Aminzadeh CCO: Jason Campbell Director: Jack Begert / Biscuit Photographer: Jack Bridgland Social/BTS Photographer: Micole Guevara Editors: Neal Farmer +&nbsp;Will Tooke Color: Rare Medium VFX/Graphics: Wax Music: UnitedMasters https://hboerema.com/WhatsApp-The-Game-of-Adetokunbo Mon, 18 Nov 2024 14:31:21 +0000 Hailey Boerema Portfolio https://hboerema.com/WhatsApp-The-Game-of-Adetokunbo WHATSAPP THE GAME OF ADETOKUNBO Many people change their ethnic names under the pressure to fit in and assimilate to new places. In doing so, we lose a part of our identities from the cultures that makes us, us.So, we created The Game of Adetokunbo, a cultural twist on the game of H.O.R.S.E. between Giannis Antetokunmpo and Hasan Minhaj. The two cross-cultural celebs are no strangers to having their names butchered and talk about the importance of celebrating all of their names and cultures that they come from. This social-first campaign reinforced the message of WhatsApp’s new brand platform There’s No One Like Us—a rallying cry for cross-cultural communities around the world celebrating duality of cultures. Press:Complex | People | Hypebeast | AdWeek | Yahoo | Newsweek | Baller Alert | Local Bollywood Recognition 🏆🏆🏆 AdColor’s Most Valuable Partnership LONGFORM FILMThis comedic short was WhatsApp’s highest performing video on social media to date.&nbsp; &nbsp;&nbsp; ADDITIONAL SHORT-FORM FILMS We made “mini” films to continue the message of the campaign.&nbsp; TEASERS OF THE GAME We teased this dynamic duo across Giannis &amp; Hasan’s social channels before the launch of the film.&nbsp; &nbsp; INTERNATIONAL OUT OF HOME&nbsp;Expanding the message of “There’s No One Like Us” in Nigeria. <img width="804" height="420" width_o="804" height_o="420" data-src="https://freight.cargo.site/t/original/i/6d95d69e7b75c25725aaa5e3a2bce11a0a38fed229c040c7b174b95b99bee7bf/ezgif-3-ae46ad6217.gif" data-mid="221967398" border="0" src="https://freight.cargo.site/w/804/i/6d95d69e7b75c25725aaa5e3a2bce11a0a38fed229c040c7b174b95b99bee7bf/ezgif-3-ae46ad6217.gif" /> RESULTS&nbsp;<img width="1248" height="212" width_o="1248" height_o="212" data-src="https://freight.cargo.site/t/original/i/9f62de7f39adc89ddb5b84a3b6b854f00f11b3027508bd17d4fb5d43b6d5c5fd/2.jpeg" data-mid="221967400" border="0" src="https://freight.cargo.site/w/1000/i/9f62de7f39adc89ddb5b84a3b6b854f00f11b3027508bd17d4fb5d43b6d5c5fd/2.jpeg" /> <img width="1246" height="264" width_o="1246" height_o="264" data-src="https://freight.cargo.site/t/original/i/90397d54647852ac30c490921d9eeb360e179769d6f99f6aaf9e3aabe1f9c9f8/7.jpg" data-mid="221967405" border="0" src="https://freight.cargo.site/w/1000/i/90397d54647852ac30c490921d9eeb360e179769d6f99f6aaf9e3aabe1f9c9f8/7.jpg" /> <img width="1244" height="204" width_o="1244" height_o="204" data-src="https://freight.cargo.site/t/original/i/3a6d09bd1876525498c5bf6164acd95f40501abb39a305630de8f418576280fe/8.jpg" data-mid="221967406" border="0" src="https://freight.cargo.site/w/1000/i/3a6d09bd1876525498c5bf6164acd95f40501abb39a305630de8f418576280fe/8.jpg" /> <img width="1246" height="300" 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width="1248" height="168" width_o="1248" height_o="168" data-src="https://freight.cargo.site/t/original/i/3984e8e2f47ab30f1a966168331e42741292af7b041e5c1ad9d0340cafd5dc13/Screen-Shot-2023-02-24-at-6.01.09-PM.png" data-mid="221967447" border="0" src="https://freight.cargo.site/w/1000/i/3984e8e2f47ab30f1a966168331e42741292af7b041e5c1ad9d0340cafd5dc13/Screen-Shot-2023-02-24-at-6.01.09-PM.png" /> CREDITSAgency: TranslationClient: WhatsAppACD Art Director: Hailey BoeremaACD Copywriter: KS Shanti Creative Director: Stephanie Cajucom &amp; Dennis KungCCO: Jason Campbell Director: Miko Lim &amp; Farm League Edit &amp; Color: Lost Planet Music: Human https://hboerema.com/NFL-House-Divided Mon, 18 Nov 2024 14:31:21 +0000 Hailey Boerema Portfolio https://hboerema.com/NFL-House-Divided THE NFL HOUSE DIVIDED Wearing your team's NFL gear is a point of pride and identity. However, nothing is more awkward than when you find yourself face to face with your team’s biggest rival, under the same roof. FAMILY PHOTO :30 TVC 1 YOU’RE NOT GOING ANYWHERE :30 TVC 2 BTS Smiles sponsored by Canadian maple syrup. <img width="958" height="826" width_o="958" height_o="826" data-src="https://freight.cargo.site/t/original/i/b36f9bd677f5bb534c304cae7b07c9d67b75baa03da90cde93154c29c2e73579/Screen20Shot202020-10-2120at203.08_edited.jpg" data-mid="221967394" border="0" src="https://freight.cargo.site/w/958/i/b36f9bd677f5bb534c304cae7b07c9d67b75baa03da90cde93154c29c2e73579/Screen20Shot202020-10-2120at203.08_edited.jpg" /> CREDITSAgency: GREY New YorkClient: The NFLArt Director: Hailey BoeremaCopywriter: Max Anderson-GoldsteinCreative Director: Mike CicaleEdit &amp; Color: Gattie &amp; Lopez https://hboerema.com/Butterfinger-Never-Ever Sat, 23 Nov 2024 18:15:19 +0000 Hailey Boerema Portfolio https://hboerema.com/Butterfinger-Never-Ever BUTTERFINGER NEVER EVER One thing is certain in life: someone will try to lay a finger on your Butterfinger. But they will always fail thanks to the Butterfinger Investigators (aka BFI). They're a task force whose sole purpose in life is to return stolen Butterfingers to their rightful owners. The BFI have been around for years, but with the addition of "EVER," we opened the door to time travel, extending the possibilities of the BFI premise to the golden age of pirates, post-revolutionary folklore, and beyond. Proving that no matter where you are (or when you are), nobody will lay a finger on your Butterfinger. Ever. &nbsp; PIRATES :15 TVC 1 &nbsp;HEADLESS HORSEMAN&nbsp; :15 TVC 2&nbsp; BTS Before Midjourney and ChatGPT, it was just me, my Photoshop layers, and a stack of world-building scripts about generational thieves we kept pitching. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10ca981e06016603713f1a96c506e19d003c349e8b047c2f9b6dacf331455dca/bf3.png" data-mid="229892684" border="0" src="https://freight.cargo.site/w/1000/i/10ca981e06016603713f1a96c506e19d003c349e8b047c2f9b6dacf331455dca/bf3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b71a1d4be75735a4ca24accdf4c0641ff272bb96e0767c359d942cc8c343bc4c/bf4.png" data-mid="229892683" border="0" src="https://freight.cargo.site/w/1000/i/b71a1d4be75735a4ca24accdf4c0641ff272bb96e0767c359d942cc8c343bc4c/bf4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c679ae73d5d60244d3acdfafd8267298d984800a9c9365162ca2410b275b2dc8/bf2.png" data-mid="229892678" border="0" src="https://freight.cargo.site/w/1000/i/c679ae73d5d60244d3acdfafd8267298d984800a9c9365162ca2410b275b2dc8/bf2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e5d1af94f8caa26680dfe8b67ab246bcf636cdde4dbd471b81c7e98a9e2b1ca/bf5.png" data-mid="229892681" border="0" src="https://freight.cargo.site/w/1000/i/0e5d1af94f8caa26680dfe8b67ab246bcf636cdde4dbd471b81c7e98a9e2b1ca/bf5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee8d077cc4453c059df04fdb50c2e64c093f44afd23a5d6c68f6070140857e24/bf1.png" data-mid="229892680" border="0" src="https://freight.cargo.site/w/1000/i/ee8d077cc4453c059df04fdb50c2e64c093f44afd23a5d6c68f6070140857e24/bf1.png" /> CREDITSAgency: TranslationClient: ButterfingerACD/Art: Hailey BoeremaACD/Copy: Em Frederick Senior Copy: Yotam OhayonGCD: Emmeli Österdahl &amp; Matt Herr&nbsp;Production House: EPOCH Director: Dugan Gundelfinger Editor:&nbsp;Pamela Petruski &nbsp;